Social media, accelerated by the pandemic, has brought about a sea change in biopharma promotion. Social is becoming a serious landscape for HCP’s professional and clinical engagement as well as a principal medium for communicating with patients and caregivers. Getting targeting, engagement and reporting right is critical for brands. Based on extensive recent surveys of pharma marketers and HCPs by LiveWorld and Sermo, this session, will give you up-to-date information on who, how, when, and why HCPs use social media for professional and clinical purposes.
- An updated understanding of HCP platform preferences
- HCP social media use and behaviors by medical specialty
- Insight into attention, use and credibility of HCP influencers
- Ideas to increase social media targeting and engagement
