In this presentation, we will explore the power of analytics in driving success in B2B marketing. According to a recent survey by Forrester Research, only 35% of B2B marketers believe they have the right data and tools to drive effective decision-making. By leveraging data and insights from various sources, B2B marketers can gain a better understanding of their target audience, identify trends and patterns, and ultimately make more informed decisions about their marketing strategies. Through the use of analytics, B2B marketers can identify areas of opportunity, prioritize marketing initiatives, and measure the effectiveness of their campaigns. This allows them to make data-driven decisions and optimize their marketing strategies for maximum impact and ROI, ultimately gaining a competitive edge and achieving their marketing goals.
Carolyn Hartmann is a marketing professional with a BS in Marketing from St. Josephs University and an MBA with a concentration in marketing from Molloy University. She is currently finishing her doctorate from Wilmington University where her research focuses on consumer behavior... Read More →
